A three-item scale measuring a consumer's evaluation of a website's design quality, encompassing visual appeal, professional appearance, and feature innovation. Items reflect the aesthetic and functional design dimensions that contribute to overall website quality perception. Developed as part of a multi-dimensional website quality framework, the design subscale captures first-impression aesthetics and functionality that shape broader service quality and satisfaction judgments in online service environments.
Falk, Tomas, Maik Hammerschmidt, and Jeroen J. L. Schepers (2010). The service quality-satisfaction link revisited: Exploring asymmetries and dynamics. Journal of the Academy of Marketing Science, 38(3), 288–302.
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