A four-item scale measuring the hedonic and affective enjoyment a consumer experiences while using a specific website. Items capture interestingness, entertainment value, enjoyability, and pleasantness of the website experience. Originally developed in online social presence research, the scale is widely applicable to e-service quality and website evaluation research as a measure of the experiential or hedonic dimension of website use — distinct from functional quality or navigability.
Hassanein, Khaled and Milena Head (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. Computers in Human Behavior, 23(6), 2120–2440.
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