A three-item scale measuring the hedonic enjoyment a consumer derives from shopping at a particular website. Items assess whether the online shopping experience at a specific site is perceived as exciting, interesting, and enjoyable. The scale captures the experiential dimension of e-service quality, distinguishing the pleasure-oriented aspect of online shopping from functional dimensions such as security, design quality, or social image. It is well-suited to research examining hedonic motivations in online retail and service contexts.
Falk, Tomas, Maik Hammerschmidt, and Jeroen J. L. Schepers (2010). The service quality-satisfaction link revisited: Exploring asymmetries and dynamics. Journal of the Academy of Marketing Science, 38(3), 288–302.
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