A four-item scale measuring the degree to which a consumer perceives a specific website to be a safe and secure channel for transmitting sensitive personal information. Items assess feelings of security when sending sensitive data, confidence in the website as a secure medium, absence of concern about data exposure, and overall safety perceptions. The scale is designed for research on online privacy, information disclosure, and consumer trust in digital environments.
John, Leslie K., Alessandro Acquisti, and George Loewenstein (2011). Strangers on a plane: Context-dependent willingness to divulge sensitive information. Journal of Consumer Research, 37(5), 858–873.
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