Enjoyment of Looking at the Pictures

What it measures

A three-item scale measuring a consumer's hedonic enjoyment of a picture-viewing experience. Items assess overall enjoyment, the pleasurableness of the activity, and expressed liking. Developed to capture the experiential enjoyment of a brief picture-viewing task, the scale is sensitive to environmental factors — such as the presence of co-located food — that reduce immersion and diminish positive affect during the experience.

Representative items

• I enjoyed looking at the pictures.
• Looking at the pictures was pleasurable.
• I liked looking at the pictures.

Citation

Garbinsky, Emily N. and Anne-Kathrin Klesse (2021). How (and when) the presence of food decreases enjoyment of customer experiences. Journal of Marketing Research, 58(4), 705–720.