Attitude Toward the Imagination Experience

What it measures

A three-item scale measuring the hedonic and intrinsic quality of a mental imagery or imagining experience. Items assess absence of boredom (reverse-scored), fun quality, and intrinsic interest of the imaginative experience. Blanks replaced with focal imagining task.

Representative items

• Imagining __________ was fun.
• Imagining __________ was intrinsically interesting.

Citation

Wang, Xuehua, Yixia Sun, and Thomas Kramer (2021). Ritualistic consumption decreases loneliness by increasing meaning. Journal of Marketing Research, 58(2), 282–298.