Attitude Toward the Imagination Experience

What it measures

A three-item scale measuring the hedonic and intrinsic quality of a mental imagery or imagining experience. Items assess absence of boredom (reverse-scored), fun quality, and intrinsic interest of the imaginative experience. Blanks replaced with focal imagining task.

Response format

7-point Likert

Scale items

• Imagining __________ bored me. (r)
• Imagining __________ was fun.
• Imagining __________ was intrinsically interesting.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

FILL-IN-THE-BLANK FORMAT: Blanks replaced with focal imagining task. Single alpha: α = .85 — Wang, Sun & Kramer (2021, Study 4; n = 593 Prolific). One item reverse-scored. Companion to Attitude Toward the Activity (Ritualism) (ATART, ID 2086).

Recommended companion scales

Citation

Wang, Xuehua, Yixia Sun, and Thomas Kramer (2021). Ritualistic consumption decreases loneliness by increasing meaning. Journal of Marketing Research, 58(2), 282–298.

Keywords