A three-item scale measuring a consumer's hedonic enjoyment of eating a specific food or meal. Items contain a blank for the food name and assess overall enjoyment, perceived tastiness, and the pleasurableness of eating the meal. The scale captures post-consumption hedonic evaluation of the eating experience, sensitive to environmental factors such as co-present distractions that may reduce savoring and enjoyment.
Raghunathan, Rajagopal, Rebecca Walker Naylor, and Wayne D. Hoyer (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184.
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