Three unipolar items assess the relative pleasurability of a product — how pleasurable, delightful, and gratifying it was compared to what the consumer normally experiences. Originally applied to chocolate tasting; appropriate for any hedonic consumption experience.
7-point bipolar scale (much less=-3, much more=+3)
Full scale items shown. Always cite the original source when using this scale in research.
The response scale used bipolar anchors centred at zero (much less = −3, much more = +3), making it a comparative rather than absolute measure. Scale appears original to the authors. Used as a manipulation check in distraction/food-sampling research.
Shiv, B., & Nowlis, S. M. (2004). The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice. Journal of Consumer Research, 31(December), 599–608.
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