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Hedonic Product Pleasurability

HPPPleasurable hedonic quality of a product relative to alternatives the consumer typically experiences
3 items 2004 α .96 Free Shiv, B., & Nowlis, S. M.

What it measures

Three unipolar items assess the relative pleasurability of a product — how pleasurable, delightful, and gratifying it was compared to what the consumer normally experiences. Originally applied to chocolate tasting; appropriate for any hedonic consumption experience.

Citation

Shiv, B., & Nowlis, S. M. (2004). The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice. Journal of Consumer Research, 31(December), 599–608.

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