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Food Consumption Affect

FCAAffective pleasure experienced when eating a specific food
3 items 2004 α .84 Free Kahn, B. E., & Wansink, B.

What it measures

Three items measure the degree of pleasure and excitement experienced when consuming a specific food item.

Citation

Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.

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