Food Consumption Affect

What it measures

Three items measure the degree of pleasure and excitement experienced when consuming a specific food item.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• Aesthetically pleasurable to consume.
• Enjoyable to eat.
• Exciting to eat.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Kahn and Wansink (2004); developed for Study 5. Alpha .84. Applied in a jelly bean consumption context; suitable for other hedonic food products.

Recommended companion scales

Citation

Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.

Keywords