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Object Enjoyment Attitude

OBENJPerceived enjoyment, pleasure, and fun associated with a service or object
4 items 2005 α CR = 0.95 Free Nysveen, H., Pederson, P. E., & Thorbjørnsen, H.

What it measures

Four items measure the degree to which a person finds an object or service entertaining, pleasant, exciting, and fun. Originally applied to mobile services.

Citation

Nysveen, H., Pederson, P. E., & Thorbjørnsen, H. (2005). Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science, 33(3), 330–346.

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