Object Enjoyment Attitude

What it measures

Four items measure the degree to which a person finds an object or service entertaining, pleasant, exciting, and fun. Originally applied to mobile services.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I find __________ entertaining.
• I find __________ pleasant.
• I find __________ exciting.
• I find __________ fun.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Nysveen, Pederson, and Thorbjørnsen (2005). Construct reliability .95 across four mobile service types; Cronbach's alpha not separately reported. Description states three items; four were extracted—verify item count against original article. Blanks should be replaced with the service or object name.

Citation

Nysveen, H., Pederson, P. E., & Thorbjørnsen, H. (2005). Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science, 33(3), 330–346.

Keywords