A three-item semantic differential scale measuring the overall hedonic attitude toward consuming a specific food item. Items assess the degree to which consuming the food is evaluated as likeable, enjoyable, and pleasurable. Originally used to capture consumer responses to creative confectionary displays in a retail context, the scale provides a brief and reliable measure of food consumption attitude that is applicable across sensory and food marketing research.
Keh, Hean Tat, Di Wang, and Li Yan (2021). Gimmicky or effective? The effects of imaginative displays on customers' purchase intentions. Journal of the Academy of Marketing Science, 49(1), 117–137.
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