Attitude Toward Shopping at the Store

What it measures

A three-item scale measuring the hedonic and exploratory quality of a consumer's attitude toward shopping in a specific retail store. Items assess whether shopping at the store is fun, entertaining, and conducive to browsing.

Representative items

• In this store, shopping is fun.
• In this store, shopping is entertaining.
• This store stimulates browsing.

Citation

Streicher, Mathias C., Zachary Estes, and Oliver B. Büttner (2021). Preventing or supporting consumer touch in retail stores: Effects of haptic blocking and enabling on shopping behavior. Journal of Retailing, 97(1), 50–65.