Attitude Toward Shopping at the Store

What it measures

A three-item scale measuring the hedonic and exploratory quality of a consumer's attitude toward shopping in a specific retail store. Items assess whether shopping at the store is fun, entertaining, and conducive to browsing.

Response format

7-point Likert

Scale items

• In this store, shopping is fun.
• In this store, shopping is entertaining.
• This store stimulates browsing.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Single alpha: α = .81 — Streicher, Estes & Büttner (2021, Study 1; n = 192 shoppers in Innsbruck, Austria). VALIDITY: Not reported. Drawing conceptually on Kaltcheva & Weitz (2006).

Recommended companion scales

Citation

Streicher, Mathias C., Zachary Estes, and Oliver B. Büttner (2021). Preventing or supporting consumer touch in retail stores: Effects of haptic blocking and enabling on shopping behavior. Journal of Retailing, 97(1), 50–65.

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