Measures the perceived likelihood that a shopper will leave a store area or the store itself without purchasing the product they had intended to buy. Two versions are described: temporary abandonment (intending to return later in the same shopping trip) and permanent abandonment (leaving with no intention to return for the purchase). Items are presented as bipolar semantic differentials across six likelihood-related adjective pairs. Developed for research examining shopper reactions to feeling observed or surveilled by retail employees. Discriminant validity between the two versions and two other scales was established in both studies.
7-point bipolar semantic differential
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Exact question stem was not published. Temporary version: asks about likelihood of physically leaving the area with intent to return during the same trip. Permanent version: asks about likelihood of leaving without returning to buy. AVEs: temporary .71 and .63 (Studies 2/3); permanent .66 and .67. Alphas: temporary .95 and .97; permanent .94 and .96. Draws from Oliver & Swan (1989) and other behavioural intention measures reviewed in .
Esmark, C.L., Noble, S.M., & Breazeale, M.J. (2017). I'll be watching you: Shoppers' reactions to perceptions of being watched by employees. Journal of Retailing, 93(3), 336–349.
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