Company Product Quality Perception

What it measures

Measures a customer's overall evaluation of how well made and high quality a company's products are. Uses three bipolar adjective pairs ranging from poor quality/inferior/poorly made to high quality/superior/well made. Used in Study 2 of research on CSR and price fairness perceptions with 1,703 customers of a large international retailer. The company name should be inserted in the stem. Drawn conceptually from Sweeney and Soutar (2001) and common attitude-toward-product item pools.

Response format

7-point bipolar semantic differential

Scale items

• have very poor quality / have very high quality.
• are inferior / are superior.
• are poorly made / are well made.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Stem: 'Products of _____ . .' — insert company name in blank. Alpha = .886 (Habel 2017, personal correspondence). Drawn conceptually from Sweeney and Soutar (2001), Journal of Retailing, 77(2), 203–220.

Recommended companion scales

Citation

Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.

Keywords