Three semantic differential items assessing consumers' general perception of whether a company's products offer fair value for their prices. Habel et al. (2016) used the scale in Study 2 within a large-scale online survey of retail customers, examining how CSR activities shape perceived price fairness. Each item is introduced with the stem 'Products of _____ ...' and rated on a bipolar scale from negative to positive. The company name should be inserted in the blank.
Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.
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