Perceived Company Price-Value Ratio

What it measures

Three semantic differential items assessing consumers' general perception of whether a company's products offer fair value for their prices. Habel et al. (2016) used the scale in Study 2 within a large-scale online survey of retail customers, examining how CSR activities shape perceived price fairness. Each item is introduced with the stem 'Products of _____ ...' and rated on a bipolar scale from negative to positive. The company name should be inserted in the blank.

Response format

7-point semantic differential

Scale items

• have a very poor price–value ratio / have a very high price–value ratio.
• do not offer value for money / offer value for money.
• are not good products for their prices / are good products for their prices.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .913. Each item uses a 7-point semantic differential with negative anchors on the left and positive on the right. The scale is conceptually related to Sweeney and Soutar (2001) but the items were created by Habel et al. to specifically assess price-value perceptions rather than broader consumer value. The blank should be replaced with the company name.

Recommended companion scales

Citation

Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.

Keywords