Permanent Patronage Abandonment Likelihood

What it measures

This scale assesses the degree to which a person believes they would permanently stop patronising a particular establishment and instead use a different one. Kirk, Peck, and Swain (2018) developed the measure for use across several experimental studies and drew on phrasing from Ashley and Noble (2014). Both two- and three-item versions were employed; item 3 is excluded from the two-item form.

Response format

5- or 7-point Likert (1=strongly disagree; number of points varied by study)

Scale items

• I would not be likely to return to this _____.
• I would not come back to this _____.
• I would go to a different _____ in the future.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Items were worded hypothetically to suit experimental scenarios (using 'would'). For real-world contexts, this can be changed to 'will'. The blank in each item should be replaced with a label for the focal establishment (e.g., store, restaurant). The two-item version (items 1 and 2 only) had alphas of .98 and .92; the three-item version had alphas of .88 and .90.

Citation

Kirk, C. P., Peck, J., & Swain, S. D. (2018). Property lines in the mind: Consumers' psychological ownership and their territorial responses. Journal of Consumer Research, 45(1), 148–168.

Keywords