Three items measuring a consumer's stated willingness to continue purchasing from a specific retailer and to pay a price premium rather than defecting to cheaper alternatives. Habel et al. (2016) used the scale in Study 2 as part of a large-scale survey examining how CSR activities affect price fairness perceptions and customer loyalty intentions. The scale reflects the behavioural loyalty component tied explicitly to price tolerance. The company name should be inserted in the blank in each item.
Habel, J., Schons, L.M., Alavi, S., & Wieseke, J. (2016). Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness. Journal of Marketing, 80(1), 84–105.
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