Assesses the degree to which a shopper perceives a store to offer an excessive number of product options within a category they are interested in. Items specifically tie perceived overload to the respondent's personal area of shopping interest within the store. Used in research examining how assortment-related shopping stress contributes to purchase abandonment among different shopper types. Inspired by a single semantic differential item from Dickson and Albaum (1977). Alphas: .93 (Study 1a, n=883) and .97 (Study 1b, n=501).
Albrecht, C.M., Hattula, S., & Lehmann, D.R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45(5), 720–740.
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