Decision Difficulty

Name: Decision Difficulty
Creator: Reiff, J., Dai, H., Beshears, J., Milkman, K. L., & Benartzi, S.
Published: 2023
License: https://psychometricscales.com/methodology.html

Feeling Frustrated and Overwhelmed When Making a Decision

4 items 2023 α 0.85 Free Reiff, J., Dai, H., Beshears, J., Milkman, K. L., & Benartzi, S.

What it measures

This scale measures how overwhelmed, frustrated, and annoyed a person felt while making a decision, and how difficult they found the choice. Reiff, Dai, Beshears, Milkman, and Benartzi (2023) used it in a large-scale study on urgency and precommitment savings decisions.

Scale items

To what extent were you overwhelmed when you were making your _____ decision?
To what extent were you frustrated when you were making your _____ decision?
To what extent were you annoyed when you were making your _____ decision?
To what extent did you find the choice difficult when you were making your _____ decision?

Citation

Reiff, Joseph, Hengchen Dai, John Beshears, Katherine L. Milkman, and Shlomo Benartzi (2023), "Save More Today or Tomorrow: The Role of Urgency in Precommitment Design," Journal of Marketing Research, 60 (6), 1095-1113.

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