Consumption Assortment Aesthetic Evaluation

What it measures

Three items measure the extent to which an assortment of a product is perceived as aesthetically pleasing and colourful.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• This assortment of __________ will be aesthetically pleasurable to consume.
• This assortment of __________ looks really colorful.
• This assortment of __________ looks aesthetically pleasing.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Kahn and Wansink (2004). Alpha .93. Applied to a jelly bean assortment context. Blanks should be replaced with the product name.

Recommended companion scales

Citation

Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.

Keywords