Product Visual Aesthetic Evaluation

What it measures

Six bipolar adjective pairs capture how visually attractive a person judges a product or object to be, spanning dimensions of enjoyability, appearance quality, and beauty.

Response format

7-point semantic differential

Scale items

• Offensive / enjoyable
• Poor-looking / nice-looking
• Displeasing / pleasing
• Unattractive / attractive
• Bad appearance / good appearance
• Ugly / beautiful

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha of .95 reported by Bell et al. (1991); composite reliabilities of .95–.97 across multiple clothing conditions reported by Lam and Mukherjee (2005). Applicable across product categories. Some items present the less desirable pole first.

Citation

Bell, S. S., Holbrook, M. B., & Solomon, M. R. (1991). Combining esthetic and social value to explain preferences for product styles with the incorporation of personality and ensemble effect. Journal of Social Behavior and Personality, 6(6), 243–273.

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