Six bipolar adjective pairs capture how visually attractive a person judges a product or object to be, spanning dimensions of enjoyability, appearance quality, and beauty.
Bell, S. S., Holbrook, M. B., & Solomon, M. R. (1991). Combining esthetic and social value to explain preferences for product styles with the incorporation of personality and ensemble effect. Journal of Social Behavior and Personality, 6(6), 243–273.
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