Product Design - Aesthetic Scale

What it measures

Measures the degree to which a consumer perceives a product to be visually appealing and attractive in its design. The scale focuses specifically on the visual aesthetic dimension of product design, capturing how striking and good-looking a product appears to an observer.

Representative items

• The product is visually striking.
• The product looks appealing.

Citation

Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New product design: Concept, measurement, and consequences. Journal of Marketing, 79(3), 41-56.