Product Design - Functional Scale

What it measures

Measures the degree to which a consumer perceives a product to be designed for effective functional performance, specifically how well it appears capable of doing what it is intended to do. The scale captures inferences about a product's utility and competence based solely on its appearance.

Representative items

• The product is likely to perform well.
• The product seems to be functional.

Citation

Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New product design: Concept, measurement, and consequences. Journal of Marketing, 79(3), 41-56.