Measures how much a person likes a beverage based on a combination of sensory and hedonic responses, including assessments of its pleasantness while drinking, the attractiveness of its appearance, its taste, and overall liking. The scale integrates both visual and gustatory evaluations into a single holistic measure of beverage appeal.
Chae, B., & Zhu, R. (2014). Environmental disorder leads to self-regulatory failure. Journal of Consumer Research, 40(6), 1203-1218.
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