Sensory Beverage Liking Scale

What it measures

Measures how much a person likes a beverage based on a combination of sensory and hedonic responses, including assessments of its pleasantness while drinking, the attractiveness of its appearance, its taste, and overall liking. The scale integrates both visual and gustatory evaluations into a single holistic measure of beverage appeal.

Scale items

• How pleasant was it for you while drinking the beverage? (anchors: not at all pleasant / very pleasant)
• How attractive was the color of the beverage? (anchors: not at all attractive / very attractive)
• How tasty was it for you? (anchors: not at all tasty / very tasty)
• How much did you like the beverage? (anchors: not at all / very much)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Used by Chae and Zhu (2014) in Study 4 with undergraduate students (n = 90) at the University of British Columbia. The source of the scale was not stated. Item phrasing was clarified via personal correspondence (Chae 2015). Alpha = .89. Validity was not discussed. A potential dimensionality concern exists: if appearance and taste form conceptually separate evaluations for a given beverage, the scale may not be unidimensional despite its high internal consistency. Additional testing across more beverages is recommended before assuming unidimensionality. Items use item-specific response anchors on a 7-point scale.

Citation

Chae, B., & Zhu, R. (2014). Environmental disorder leads to self-regulatory failure. Journal of Consumer Research, 40(6), 1203-1218.

Keywords