Perceived Food Quality Scale

What it measures

Measures a customer's belief that the food in a specific meal is of high quality and uses premium ingredients. The scale emphasises objective quality perceptions and ingredient standards rather than subjective taste or enjoyment, making it distinct from hedonic evaluations of how the food tastes.

Representative items

• The _____ meal appears to be of good quality.
• The _____ meal seems to contain high-quality ingredients.

Citation

Alavi, S., Bornemann, T., & Wieseke, J. (2015). Gambled price discounts: A remedy to the negative side effects of regular price discounts. Journal of Marketing, 79(2), 62-78.