Perceived Food Safety Scale

What it measures

Measures the degree to which a consumer believes a specific food product is safe to consume, based on information provided about it prior to any direct tasting or consumption. The scale captures anticipated food safety judgements from a combination of overall safety ratings, quality-level appraisals, and contamination risk assessments.

Representative items

• Based on the information provided, how safe do you think it is to consume this product? (not safe at all / very safe)
• I think that the food safety level of this product is: very poor / very good

Citation

Berry, C., Mukherjee, A., Burton, S., & Howlett, E. (2015). A COOL effect: The direct and indirect impact of country-of-origin disclosures on purchase intentions for retail food products. Journal of Retailing, 91(3), 533-542.