Three semantic differential items measuring how likely, willing, and inclined a consumer is to purchase a specific product. White et al. (2016) used the scale in Study 2 (n=138) in a context examining whether superficial packaging damage reduced purchase intentions via contamination cues. All three items are introduced by the question stem 'How likely would you be to buy the __________?' and rate the respondent's behavioural intention on likelihood, willingness, and inclination dimensions.
White, K., Lin, L., Dahl, D.W., & Ritchie, R.J.B. (2016). When do consumers avoid imperfections? Superficial packaging damage as a contamination cue. Journal of Marketing Research, 53(1), 110–123.
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