Future Idea Submission Intentions

What it measures

A three-item scale capturing a consumer's stated probability of sharing ideas and providing feedback to a specific business in the future. Fombelle, Bone, and Lemon (2016) labelled the construct 'future idea sharing' and deployed it across four studies examining how firms respond to rejected customer suggestions. The mixed item format — one agreement-anchored statement and two likelihood-anchored questions — reflects the slightly different wording required to assess both declarative intent and probability.

Response format

7-point Likert; item 1 anchored strongly disagree/strongly agree; items 2–3 anchored very unlikely/very likely

Scale items

• I will submit ideas in the future.
• How likely are you to submit ideas to this bank in the future?
• How likely are you to provide feedback to this _____ in the future?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas were exceptionally high across four study deployments (.97–.99) and AVEs ranged from .93 to .96, indicating a very strong unidimensional factor. Because items 2 and 3 are phrased as likelihood questions, the end-points differ from item 1; researchers should specify anchors clearly in survey instruments. The blank in items 2 and 3 should be replaced with a generic label for the focal organisation (e.g., 'bank,' 'retailer').

Citation

Fombelle, P.W., Bone, S.A., & Lemon, K.N. (2016). Responding to the 98%: Face-enhancing strategies for dealing with rejected customer ideas. Journal of the Academy of Marketing Science, 44(6), 685–706.

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