A three-item scale capturing a consumer's stated probability of sharing ideas and providing feedback to a specific business in the future. Fombelle, Bone, and Lemon (2016) labelled the construct 'future idea sharing' and deployed it across four studies examining how firms respond to rejected customer suggestions. The mixed item format — one agreement-anchored statement and two likelihood-anchored questions — reflects the slightly different wording required to assess both declarative intent and probability.
Fombelle, P.W., Bone, S.A., & Lemon, K.N. (2016). Responding to the 98%: Face-enhancing strategies for dealing with rejected customer ideas. Journal of the Academy of Marketing Science, 44(6), 685–706.
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