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General Perceived Appropriateness

GPAPerceived acceptability and propriety of a focal object or behaviour
4 items 2019 α .96 Free Li, X., Chan, K. W., & Kim, S.

What it measures

Four brief unipolar items assess how acceptable, fitting, and proper a particular object or behaviour is perceived to be. Li, Chan, and Kim (2019) used the scale in Study 3 with 509 MTurk participants to evaluate the appropriateness of a service employee using emoticons in chat messages. The source of the scale was not identified. The items are sufficiently general to be applied across a broad range of contexts.

Citation

Li, X., Chan, K. W., & Kim, S. (2019). Service with emoticons: How customers interpret employee use of emoticons in online service encounters. Journal of Consumer Research, 45(5), 973–987.

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