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Interpersonal Tie Strength

ITSStrength of a person's social connection with a specific other individual
3 items 2017 α .83–.94 Free Umashankar, N., Ward, M.K., & Dahl, D.W.

What it measures

Three items assessing how much a person likes, feels connected to, and experiences interpersonal chemistry with a specific other individual. Umashankar, Ward, and Dahl (2017) used the scale as a manipulation check for social tie strength in a service context, with the focal person being a service provider. The authors note that the item phrasing is readily adaptable to other interpersonal targets including friends, salespeople, celebrities, or politicians.

Citation

Umashankar, N., Ward, M.K., & Dahl, D.W. (2017). The benefit of becoming friends: Complaining after service failures leads customers with strong ties to increase loyalty. Journal of Marketing, 81(6), 79–98.

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