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Product Visual Appeal

PVAPerceived aesthetic attractiveness of a product's appearance
5 items 2016 α .97 Free White, K., Lin, L., Dahl, D.W., & Ritchie, R.J.B.

What it measures

Five bipolar semantic differential items assessing how visually attractive and aesthetically pleasing a product appears. White et al. (2016) used the scale in Study 4, in which participants viewed one of three photos of a grocery food product that varied in packaging damage. The scale appears to have been created by the authors and is well-suited to contexts where visual cues, product aesthetics, or packaging quality are central to the research question.

Citation

White, K., Lin, L., Dahl, D.W., & Ritchie, R.J.B. (2016). When do consumers avoid imperfections? Superficial packaging damage as a contamination cue. Journal of Marketing Research, 53(1), 110–123.

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