A concise measure of how visually attractive and pleasing consumers find the design of a specific product. Three items assess appeal, attractiveness, and overall aesthetic impression using a shared scale stem referring to the product's design. Originally used alongside a task accomplishment pride scale in research on self-expressive product customisation. The product name or description should replace the blank in the scale stem. Despite its brevity, the scale demonstrated strong internal consistency.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Scale stem: 'The design of the _____:' — insert product name in blank. Response anchors: strongly disagree (1) to strongly agree (7). Scale source was not stated in the original article.
Kaiser, U., Schreier, M., & Janiszewski, C. (2017). The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54(5), 816–831.
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