Assesses the sense of pride a person feels following completion of a specific task or creative output. Items capture direct pride in the outcome, reflective satisfaction with what was accomplished, and positive self-evaluation of performance quality. Originally used in research on self-expressive product customisation, where the focal task was the design or selection of a personalised pen. Blanks in items should be replaced with a description of the relevant task or product to which pride is attributed.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Blanks should be filled with a specific task or outcome label (e.g., 'chosen pen,' 'self-designed pen'). Response anchors: strongly disagree (1) to strongly agree (7). Scale source was not stated in the original article.
Kaiser, U., Schreier, M., & Janiszewski, C. (2017). The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54(5), 816–831.
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