Measures the degree to which a consumer perceives that a particular product expresses and reflects their personal uniqueness. Used in Study 1 (n = 251 business students) as well as Study 3 and Ancillary Study 3A. Insert product name or generic reference in each blank. Source not stated; appears to be original to the authors. Companion scales from the same study include Task Accomplishment Pride (ID 820) and Product Aesthetic Design Appeal (ID 825).
Kaiser, U., Schreier, M., & Janiszewski, C. (2017). The self-expressive customization of a product can improve performance. Journal of Marketing Research, 54(5), 816–831.
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