Three items assessing the extent to which a consumer perceives a specific object as rare, unique, and scarce. Smith, Newman, and Dhar (2016) labelled this construct 'scarcity' in Study 5 and used it alongside their Object Essence Perception scale to explore how temporal contagion shapes consumer valuation of serial-numbered items. The blank in each item should be replaced with the name or description of the focal product.
Smith, R.K., Newman, G.E., & Dhar, R. (2016). Closer to the creator: Temporal contagion explains the preference for earlier serial numbers. Journal of Consumer Research, 42(5), 653–668.
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