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Product Value-Expressive Function

PVEFDegree to which a product facilitates self-expression and identity communication
6 items 2004 α CR = 0.99 Free Grewal, R., Mehta, R., & Kardes, F. R.

What it measures

Six items measure the value-expressive functional base of product attitude—the degree to which a product helps the consumer express central values, reinforce self-concept, and communicate identity to others.

Citation

Grewal, R., Mehta, R., & Kardes, F. R. (2004). The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes. Journal of Marketing Research, 41(1), 101–115.

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