Product Value-Expressive Function

What it measures

Six items measure the value-expressive functional base of product attitude—the degree to which a product helps the consumer express central values, reinforce self-concept, and communicate identity to others.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• __________ reflect the kind of person I see myself to be.
• My __________ helps ascertain my self-identity.
• My __________ makes me feel good about myself.
• My __________ is an instrument of my self-expression.
• My __________ plays a critical role in defining my self-concept.
• My __________ helps me to establish the kind of person I see myself to be.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of four functional attitude subscales by Grewal, Mehta, and Kardes (2004); construct reliability .99. Cronbach's alpha not reported. Blanks should be replaced with the product name.

Recommended companion scales

Citation

Grewal, R., Mehta, R., & Kardes, F. R. (2004). The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes. Journal of Marketing Research, 41(1), 101–115.

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