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Product Knowledge-Organisation Function

PKOFDegree to which a product helps organise information and support decision-making
7 items 2004 α CR = 0.98 Free Grewal, R., Mehta, R., & Kardes, F. R.

What it measures

Seven items measure the knowledge-organisation functional base of product attitude—the degree to which a product helps a person structure their world, make sense of daily life, and navigate uncertainty.

Citation

Grewal, R., Mehta, R., & Kardes, F. R. (2004). The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes. Journal of Marketing Research, 41(1), 101–115.

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