Product Knowledge-Organisation Function

What it measures

Seven items measure the knowledge-organisation functional base of product attitude—the degree to which a product helps a person structure their world, make sense of daily life, and navigate uncertainty.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• My __________ makes my world more predictable.
• My __________ makes it easier for me to structure and organize my daily life.
• My __________ facilitates in understanding what happens in everyday life.
• If I woke up and realized that I no longer had my __________, I would be totally lost.
• My __________ makes me feel secure and safe in an uncertain world.
• I would be confused without my __________.
• My __________ makes it easier for me to comprehend my surroundings.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of four functional attitude subscales developed by Grewal, Mehta, and Kardes (2004); construct reliability .98. Cronbach's alpha not separately reported. Blanks should be replaced with the product name. Companion subscales measure social-adjustive, utilitarian, and value-expressive functions.

Recommended companion scales

Citation

Grewal, R., Mehta, R., & Kardes, F. R. (2004). The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes. Journal of Marketing Research, 41(1), 101–115.

Keywords