Three items measure the extent to which a consumer wants, considers useful, and would be happy with more precise information about a product. Lembregts and Pandelaere (2019) used the scale in Study 4 with 400 MTurk participants, in a scenario where participants imagined wanting a forthcoming product and a salesperson offered to seek more specific information from the manufacturer.
10-point (1=not at all, 10=very much)
Full scale items shown. Always cite the original source when using this scale in research.
The 10-point format is relatively unusual. Blanks may optionally specify the type of information desired (e.g., 'this more precise release date information'); alternatively, blanks and the word 'this' can be omitted for a simpler generic version. Validity was not discussed.
Lembregts, C., & Pandelaere, M. (2019). Falling back on numbers: When preference for numerical product information increases after a personal control threat. Journal of Marketing Research, 56(1), 104–122.
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