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Desire for Precise Product Information

DPPIDesire for more detailed and precise information about a product due to its usefulness
3 items 2019 α .91 Free Lembregts, C., & Pandelaere, M.

What it measures

Three items measure the extent to which a consumer wants, considers useful, and would be happy with more precise information about a product. Lembregts and Pandelaere (2019) used the scale in Study 4 with 400 MTurk participants, in a scenario where participants imagined wanting a forthcoming product and a salesperson offered to seek more specific information from the manufacturer.

Citation

Lembregts, C., & Pandelaere, M. (2019). Falling back on numbers: When preference for numerical product information increases after a personal control threat. Journal of Marketing Research, 56(1), 104–122.

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