Ten items measure the strength of a person's current urge and desire for something rewarding. Wiggin, Reimann, and Jain (2019) adapted the scale from the Questionnaire of Smoking Urges by Tiffany and Drobes (1991), selecting 10 items to measure a generalised desire for rewards. The basis for item selection was not stated.
Wiggin, K. L., Reimann, M., & Jain, S. P. (2019). Curiosity tempts indulgence. Journal of Consumer Research, 45(6), 1194–1212.
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