Product Utilitarian Function

What it measures

Six items measure the utilitarian functional base of product attitude—the degree to which a product instils confidence, ease, and poise by helping the consumer maximise life's rewards and minimise punishments.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• __________ make it possible for people to maximize life's rewards.
• My __________ instils confidence in me.
• Whenever I am using my __________, I am at ease.
• My __________ helps in minimizing life's punishments.
• I become more poised knowing that I own my __________.
• With __________, daily worries vanish.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of four functional attitude subscales by Grewal, Mehta, and Kardes (2004); construct reliability .97. Cronbach's alpha not reported. Blanks should be replaced with the product name.

Recommended companion scales

Citation

Grewal, R., Mehta, R., & Kardes, F. R. (2004). The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes. Journal of Marketing Research, 41(1), 101–115.

Keywords