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Branded App Usability: Speed

BAU-SPerceived responsiveness and processing speed of a branded mobile app
3 items 2018 α .87 (composite reliability) Free Baek, T. H., & Yoo, C. Y.

What it measures

Three items measure how quickly and responsively a branded mobile app processes user inputs and delivers information. This scale is one of five subscales developed by Baek and Yoo (2018) as part of a comprehensive branded app usability instrument. AVE was .70; convergent, discriminant, and nomological validity were supported.

Citation

Baek, T. H., & Yoo, C. Y. (2018). Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty. Journal of Advertising, 47(1), 70–82.

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