Webpage Informativeness

What it measures

Three items assess the degree to which a consumer finds the content on a web page useful and informative. Bleier, Harmeling, and Palmatier (2019) adapted the scale from Luo (2002) for use in Study 1, with CFA confirming convergent and discriminant validity. AVE was .75 and composite reliability was .90.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree; inferred)

Scale items

• Information obtained from the _____ page is useful.
• I learned a lot from using the _____ page.
• I think the information obtained from the _____ page is helpful.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Response format was not explicitly stated; anchors are inferred from another scale in the same study (strongly disagree/strongly agree, 7-point). The blank in each item should be replaced with a description of the focal page type (e.g., product, home, Q&A). Two companion scales from the same paper assess entertainment value and sensory appeal.

Recommended companion scales

Citation

Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of Marketing, 83(2), 98–119.

Keywords