Three semantic differential items measure how fun, enjoyable, and entertaining a consumer finds a particular web page. Bleier, Harmeling, and Palmatier (2019) adapted the scale from Hausman and Siekpe (2009) and employed it in Study 1 across data from 10,470 MTurk participants. CFA confirmed the scale's convergent and discriminant validity, with an AVE of .83 and composite reliability of .94.
Semantic differential (number of points not stated; 5 or 7 likely)
Full scale items shown. Always cite the original source when using this scale in research.
A potential concern with the X/not-X semantic differential format is that it may not fully capture the construct's variance — true semantic differentials use opposing adjective pairs rather than a word and its negation. The number of response scale points was not stated in the original article. Two companion scales from the same paper assess webpage informativeness and sensory appeal.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of Marketing, 83(2), 98–119.
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