Three semantic differential items measure how fun, enjoyable, and entertaining a consumer finds a particular web page. Bleier, Harmeling, and Palmatier (2019) adapted the scale from Hausman and Siekpe (2009) and employed it in Study 1 across data from 10,470 MTurk participants. CFA confirmed the scale's convergent and discriminant validity, with an AVE of .83 and composite reliability of .94.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of Marketing, 83(2), 98–119.
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