Decision Regret

What it measures

Measures the degree to which a person would make a different choice if given the opportunity, following a decision whose outcome is known. Used in Study 8 (n = 355 MTurk participants) in the context of choosing between investment options. A blank in items 1 and 2 should reference the decision made (e.g., 'mutual fund choice'). Item 1 is reverse-scored. Source not stated by the authors.

Response format

11-point Likert (-5=strongly disagree, +5=strongly agree)

Scale items

• Despite the outcome, I do not regret my __________ choice. (r)
• Based on this outcome, I regret my __________.
• If I could go back in time and choose again, I would choose differently.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Response scale: -5 (strongly disagree) to +5 (strongly agree); 11-point format. Item 1 is reverse-scored (r). Insert a short phrase referring to the decision in the blanks of items 1 and 2 (e.g., 'mutual fund,' 'product choice'). Source of scale not identified by Parker et al. (2016). Companion scale: Decision Comfort (ID 768), same paper.

Recommended companion scales

Citation

Parker, J.R., Lehmann, D.R., & Xie, Y. (2016). Decision comfort. Journal of Consumer Research, 43(1), 113–133.

Keywords