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Desire for Autonomy

DFAMotivational state of wanting to make one's own choices and avoid external pressure or control
4 items 2018 α .88 Free Rudd, M., Hildebrand, C., & Vohs, K. D.

What it measures

Four items measure how strongly a person desires freedom of choice, self-expression, and freedom from external control or pressure. Rudd, Hildebrand, and Vohs (2018) used the scale in Experiment 3 with 114 university students. Key phrases were drawn from a scale by Dahl and Moreau (2007) that measured creative freedom, and rephrased to measure the desire for autonomy itself.

Citation

Rudd, M., Hildebrand, C., & Vohs, K. D. (2018). Inspired to create: Awe enhances openness to learning and the desire for experiential creation. Journal of Marketing Research, 55(5), 766–781.

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