A seven-item scale measuring the degree to which a consumer feels they retain full autonomous control over a decision even when they are being observed by another person. Items assess perceptions of volitional freedom, absence of observer influence, self-determination, and confidence in making the right decision while under social surveillance. One item is reverse-scored. Designed to capture the psychological experience of decision autonomy in social observation contexts — a construct relevant to research on social influence, conformity, and privacy.
Zwebner, Yonat and Rom Y. Schrift (2020). Thinking you know how you'll decide: Choice difficulty and the illusion of predictable choice. Journal of Marketing Research, 57(3), 475–488.
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