A three-item scale measuring the degree to which a consumer desires their choices and preferences to align with those of other people. Items capture the motivation to reach consensus between one's own preferences and the majority, to support popular options, and to like what others like. The scale operationalises the social alignment motivation that arises under conditions of reduced personal control, capturing the tendency to seek safety and belonging through conformist preference alignment.
Beck, Joshua T., Ryan Rahinel, and Alexander Bleier (2020). Company worth keeping: Personal control and preferences for brand leaders. Journal of Consumer Research, 46(5), 871–886.
Free access to 2023+ psychometric scales at PsychScales