Connectedness with an Individual

What it measures

A six-item scale measuring the felt sense of interpersonal connection toward a specific target individual. Items tap curiosity about the person, perceived shared interests, felt connectedness, willingness for self-disclosure, and anticipated rapport. The scale captures a momentary state of interpersonal closeness toward a named or implied individual and is well-suited to research examining incidental similarity, salesperson-consumer dynamics, and social influence processes in dyadic interactions.

Representative items

• I am interested in knowing more about [person].
• I feel connected with [person].
• I think I will get along well with [person].

Citation

Jiang, Lan, Joandrea Hoegg, Darren W. Dahl, and Amitava Chattopadhyay (2010). The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context. Journal of Consumer Research, 36(5), 778–791.