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Perceived Interpersonal Similarity

PISPerceived overall similarity between oneself and another person
3 items 2016 α .97 Free Packard, G., Gershoff, A. D., & Wooten, D. B.

What it measures

A three-item semantic differential scale measuring how similar a respondent perceives themselves to be to a specific other person. Items anchor on contrasting poles ranging from 'not at all' to 'very much' across three facets of similarity. Used by Packard et al. (2016) as a manipulation check.

Citation

Packard, G., Gershoff, A. D., & Wooten, D. B. (2016). When boastful word of mouth helps versus hurts social perceptions and persuasion. Journal of Consumer Research, 43(1), 26–43.

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