A three-item semantic differential scale measuring the degree to which a consumer's purchase decision was based on analytical thinking versus intuitive feeling. Items are presented as sentence completions ('My decision was based on...') with bipolar poles contrasting rational and intuitive orientations across three related dimensions: thinking/intuition, thoughts/feelings, and rational reasoning/gut feeling. The scale captures the cognitive style dimension of the decision experience — whether the consumer approached the choice analytically or affectively.
7-point semantic differential (sentence completion)
Full scale items shown. Always cite the original source when using this scale in research.
Single alpha: α = .90 — Desmichel & Kocher (2020, Studies 2 and 3a; n = 328 and n = 423, MTurk). VALIDITY: Not discussed. SENTENCE COMPLETION FORMAT: Items are presented as completions to a stem ('My decision was based on...') with bipolar response poles. Items are phrased in second person ('your thinking') in the original — researchers may prefer to adapt to first person ('my thinking') for consistency with typical survey conventions. Scale source not identified; appears original to the authors.
Desmichel, Perrine and Bruno Kocher (2020). Luxury single- versus multi-sensory experiences and their effects on hedonic versus utilitarian purchase intentions. Journal of Consumer Research, 47(2), 199–225.
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